Gina Block

Cologne | Germany

Gina Block hat Populäre Musik und Medien in Paderborn studiert und danach als Hörfunk- und Print-Journalistin gearbeitet. Später führte ihr Weg sie ins Marketing, wo sie als Texterin, Redakteurin und Projektmanagerin gearbeitet hat. Heute bündelt sie all diese Erfahrungen in ihrer eigenen Text und Wort-Agentur heartwords.

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How did you get into mukken?

I've known Leif and Kjell for a long time and was allowed to work with them before mukken. Luckily, when the idea for mukken came up, the two of them called me and asked if I would like to be on board - and of course I was right away!

Why do you work here and what do you enjoy most?

For me, mukken combines my two greatest passions: music and writing. Music has been with me my whole life, whether as a child in the choir and on the violin, later in cover and rock bands or later during my studies. During my studies I discovered my love for writing and became a journalist and copywriter. At mukken I have the best of both worlds.

What do you find special about mukken?

There was no such thing as mukken before. As a musician, it was usually really not easy to find other musicians for a project, a band or simply to exchange ideas - if you didn't want to google for hours or click through confusing and outdated websites. With mukken, musicians have a place where they can exchange ideas about what they love and work together on projects.

Your favorite genre?

They couldn't be more different (yes, I can't choose one). On the one hand I love pop punk and metalcore. On the other hand, I can listen to late 90's and early 2000's pop for hours (the good stuff, not the trash party stuff).

What does music mean to you? / What role does music play in your life?

What probably all musicians say: I can't imagine life without music. Whether making music or listening to music, I just need it. When I'm not feeling well, music helps me, when I'm feeling well, I express it with music, and when I can't help myself with words and gestures, I write music. So, along with pens and laptop keyboards, it's my way of communicating and processing.

Which songs shouldn't be missing from your “All time Favorites” playlist?

Die Liste ist ewig lang, ich hab mal ein paar von aktuellen Favoriten bis Oldie but Goldie rausgepickt : A Day To Remember - All Signs Point To Lauderdale, Beartooth - The Lines, Yungblud - Parents, You Me At Six - Lived a Lie, Bring Me The Horizon - Throne, Rise Against - Methadone, Fall Out Boy - Sugar, We’re Goin Down, Paramore - Brick by Boring Brick, Sleeping With Sirens - Save Me A Spark, blink-182 - I Miss You, Yellowcard - Ocean Avenue, Thirty Seconds to Mars - The Kill, The Fray - All at Once, The Red Jumpsuit Apparatus - Face Down, Gavin DeGraw - I Don’t Want To Be, Train - Drops of Jupiter, Korn - Word Up!, Tal Bachman - She’s so High, Ashlee Simpson - Pieces Of Me, Avril Lavigne - My Happy Ending,

Festival, Konzert oder Club?

Konzert

If you were an instrument - which one would you be and why?

An acoustic guitar - can be rocking and loud, but also fit into the campfire romance drawer.

If you're not working for mukken at the moment, what are you doing?

I am a copywriter with body and soul and have a text and word agency. When I'm not writing, you can usually find me behind books (real books, not a Kindle!), exercising, making music, or binge-watching series.

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