Music business and lockdown—has the industry gone digital?
Being visible as a musician in the age of social media is no easy task. There are a lot of incredibly talented artists. But talent alone is no longer enough to stand out from the crowd. Behind every hugely popular artist is a great deal of well-planned marketing. In this category we explain the most important marketing tools and strategies, give you insights into the topic of distribution in the music business, and tips on how to approach your own marketing properly.