Learning the harp - how to take the first steps
For musicians, it's crucial to rely on smart marketing strategies from the start in order to develop and be heard in music. Social media opens up numerous possibilities and lets you generate a larger reach. One of the cornerstones of this is still Facebook, with the platform still playing a key role today. But how exactly does Facebook marketing in music work? How do you build up a meaningful profile, and what exactly do you need to keep in mind?
While Facebook no longer stands alone as a social media platform, the portal still has multitudes of users. Accordingly, it is worth your while to market your music there to increase your relevance. Above all, the still quite simple functions make Facebook an easy-to-understand and practical marketing tool, even for beginners.
Even in 2023, Facebook will still have around 3 billion monthly active users, which is unbeatable compared to all other social networks. Although the features of other tools and platforms already go far beyond the original functionality of Facebook, the original is still the platform of choice for many users today. When it comes to digital and, above all, targeted measures in online marketing, there are few ways around Facebook. But how do you create a meaningful profile and what details should not be missing?
The better users can identify with your content on Facebook, the stronger the social content will be in your marketing. For a musician or band page, you can always benefit from this approach by creating a recognition value and appealing to people. This can be done with funny elements, but also with a special structure of the page. The means of persuasion you use are up to you.
The first step should be to prepare your artist page accordingly. Add a meaningful picture and describe your musical work. This makes it easier to find your profile when users search for you later. Afterwards, you can put the first posts online in which you report about your music or about special events such as new concerts. With new albums or further events, your Facebook profile can usually be adapted quickly and without much effort. Links to the ticket store or your website can also be integrated directly into the profile, leading your users from the social medium to other channels. Links are possible both in the description and in subsequent posts to optimize the structure of your page with the help of your network.
If you are currently sitting in front of the screen and wondering which steps are important for your Facebook marketing, then we have some ideas for you. Both for the choice of images and for the design of descriptions, news and videos, there are many clues that will make your work with Facebook easier. You should consider the following tips for your Facebook marketing:
If you want to be found under a special artist name, you should not use this too scarcely on your Facebook page. The better you optimize your profile, the more likely users will be able to associate it with your music.
Not only is the preparation of your account important, but so too is the ongoing attraction of new fans and followers. Your Facebook marketing thrives on a certain long-tail effect in order to please your target group in the long run. If your potential fans already have a basic interest in your music, it's much easier to inspire them with new posts.
The faster you can expand your profile over time, the more effective new posts and contributions will be. In the initial phase, you will probably find it quite pointless to maintain your new account and post regularly. However, if you keep at it, your Facebook marketing measures will quickly bear fruit. Creativity and special ideas are particularly important here and will set you apart from other artists.
A crucial factor to keep your fans happy is the regularity of new posts. You should not only publish monthly posts, but also entice your fans more often with details from your artist's life. Good reasons for new posts can be, for example, a forthcoming album or a new title. Planned concerts and private insights into the associated preparation are also worth a Facebook post.
In principle, it always makes sense to be present on several platforms. In addition to Facebook, Instagram, for example, is also suitable for promoting your own music. One important difference, however, is the target group. While you can reach practically the entire age spectrum on Facebook, users on Instagram are much younger on average. This lets you choose exactly who you want to address with your new content.
Your goal on all social media platforms should be to quickly exceed the mark of the first 1,000 followers and build up a certain level of awareness. A clear link concept, good images, short descriptions and catchy call-to-actions make the difference.
These days, social media is primarily aimed at younger users, which is no wonder given the increasingly fast-moving trends. Facebook, on the other hand, has remained true to its mission for many years and is now involved in more applications than initially suspected. While the chat platform WhatsApp has belonged to Facebook (now known as "Meta Platforms"), for quite some time, many smaller applications are also part of the company's portfolio. Nevertheless, Facebook still enjoys a special status here and stands for contact to target groups that are still missing elsewhere.
A look at the age structure of Facebook users shows that account holders are significantly older on average than those on Instagram or TikTok, for example. After all, Facebook has been around since 2004, which is a real eternity in the age of the Internet and the associated globalization. Thus, Facebook's concept often seems a bit outdated, which is precisely what makes the platform so charming for many users. In marketing, this quickly becomes an advantage.
Although Facebook still stands for the beginnings of social media marketing, it convinces with a wealth of information and possibilities. So, despite many modern alternatives, it makes sense for musicians to decide in favor of an account on Facebook and the associated advertising. Dive right here on mukken with other users and benefit from your experiences. Here on the blog you will also find many other interesting articles on marketing, such as a detailed article on Instagram marketing or TikTok marketing.
Originally published on February 1, 2023, updated on February 3, 2023