Start composing your own music—here's how
New post
How to market your music on Instagram
You've written a great song and now you want to get it out there? Then it's all about successful marketing. Social media in particular can help you with the seemingly endless stage of the internet. But how exactly do you reach your target group and how do you generate the first profits? Today we'll show you how to market your music on Instagram and get more listeners, fans and followers.
Instagram as a marketing platform for artists and bands
First of all, it's important to understand that you don't earn money on Instagram itself. The platform is rather a means to an end, to generate attention, to gain new fans or to enter into collaborations. Through intelligent redirects, for example to Spotify or the iTunes store, you also manage to turn your listeners' enthusiasm into profits. With countless active user profiles, you can be sure that users from your genre will find and like your music. This is how you give your music a big stage on Instagram.
Of course, Instagram is rarely a springboard to the charts, but with the right use, the platform will be able to expand your relevance in the genre. Professionalism plays a crucial role here and should be apparent from the first glance at your profile. You should make your profile as individual as possible in order to be remembered by your fans.
More attention through an Instagram band profile
To make yourself recognisable as a musician or band right from the start, you can create a handy band profile. This is a fairly new feature on Instagram that is currently undergoing intensive testing. It's not yet available to all users, but it's a great way to increase your reach. This way, you have an individually controllable creator account.
In other words, your Instagram Band profile is a powerful business solution. The advantages are, for example, that your followers can communicate with you directly via a contact button and increase your success. Managers of well-known bands or marketing agents also become aware of you through such a profile and can get in touch with you.
Track the success of your music on Instagram
Compared to the classic Instagram account, your business profile contains many more functions. These include, for example, Insights. With these, you receive numerous statistics and evaluations with which you can bring your posts to a new level. Your statistics can be clearly accessed in the following three areas:
- Activity
In the Activity section, you can evaluate your posts. In connection with important data on the number of your profile views and your reach, you can see which adjustments you should still make for good Instagram marketing.
- Content
Here you can see numerous statistics on your posts and campaigns. These are mainly related to the content and are clearly displayed.
- Target group
So that you can adapt to your target group in detail, the insights give you concrete information about the age structure, place of residence, activity times and much more of your fans. This way, you can always adapt your content to your target group and vary your style, posting times or post design.
In addition to the practical insights, many other options await you around the Instagram band profile. If you wish, you can create an additional link for ticket sales to the first small concerts in order to forward your followers directly there. In conjunction with extended fees, you can promote individual posts, which can increase the interaction rates of your posts. With effective links, this will quickly become financially noticeable for you.
Target group-specific advertising for your music on Instagram
To expand your marketing potential, you should also link your Instagram band profile to Facebook. This allows you to create individual campaigns to draw attention to new songs or albums. If someone is looking for a musician, you are guaranteed to score points with an active campaign and be recommended to the searchers. Therefore, pay attention to the insights of your target group in the advertisement so that you address the right followers.
Since Instagram is not designed for finding musicians, it is often not easy for users to make a choice. However, your free business profile makes it easier for you to run new advertising campaigns, effectively increasing your reach. If you want to use Instagram as a basis for your future marketing, this type of advertising is an important investment. Even if it doesn't seem cheap at first glance, generating new followers and potential customers will pay off in the long run.
Customised analyses with the Instagram tools
Through the meaningful and detailed insights you can quickly find out whether your posts are working. If you decide to run an advertising campaign on Instagram, you will also receive many evaluations via the associated analysis tools. For example, you can see how many of the users who saw your campaign switched to your profile. The views of the associated videos and posts are also directly related to this.
Even if the first campaign did not bring the desired results, you should stick to this strategy. It's not without reason that countless musicians rely on Instagram to develop the right target group and become better known. Only in very few cases will you succeed in achieving high profits with your first campaign. Keep your eye on the ball, tweak a few things and make sure that the next ad is a better match for your music.
The right links to other platforms
As mentioned at the beginning, you will not earn your money directly on Instagram. You will earn your money, for example, through cooperation requests with other artists or through paid promotions via your accounts. If the music is to be in the foreground at this point, linking to other music portals is of course also an option. The best way to do this is to record a story with each new song and link it to your Spotify playlist, for example.
Unlike views on Instagram, you earn real money from your views on Spotify. However, if you're looking for a musician and are interested in new impressions, you like to search for new artists on Instagram. For you, Instagram is therefore becoming an important solution for drawing attention to your new songs. The more views and comments you generate, the more successful your marketing will be on other channels.
Our support for your musician search
Of course, our platform can also help you connect with other musicians. For example, if you want to start your own band, people are often looking for the right musicians. We connect you with many music enthusiasts across the country and offer you the chance to share your passion with others. The desire to share music and many exciting experiences brings musicians together wherever they are.
In addition to joint cooperation, our platform naturally also offers suitable solutions for sharing experiences. If you are looking for a musician who has already been able to market himself successfully on Instagram, you will find many decades of music experience among our users. We have therefore made it our task to support you in your marketing and to simplify the musician search comprehensively. Take a look at our mukken musician portal and be inspired by many other artists. We look forward to accompanying you in your musical projects.
Originally published on January 26, 2021, updated on January 7, 2022
Share this post