Music business and lockdown—has the industry gone digital?
British singer and musician Jacob Collier may only be 26 years old, but he already has a lively and interesting musical past behind him. Back in 2011, Collier, who was 17 at the time, attracted a lot of attention with his covers of then-successful pop songs and generated his own fan base on YouTube. He now makes music himself and has managed to develop a style all his own. But what exactly characterizes this style and what makes Jacob Collier different from the many other musicians? And what makes Jacob Collier the next big superstar of the music scene? Find out more in this article.
Jacob Collier ist am 02. August 1994 in London geboren. Dort wuchs er im Norden der Stadt gemeinsam mit seinen zwei Schwestern im Haus seiner Mutter aus. Musik entwickelte sich im Leben des jungen Jacob schnell zu einem wichtigen Bereich, um den Problemen des Alltags zu entfliehen und sich auf die vielen schönen Klänge zu fokussieren. Daher sammelte er bereits während der Kindheit als Filmschauspieler erste Erfahrungen, wo er beispielsweise Teil der Musicalverfilmung "A Christmas Carol" war.
In addition, the boy increasingly devoted himself to classical music, where he came into his own as a boy soprano. For his impressive singing, Jacob was awarded the gold medal of the Associated Board of the Royal Schools of Music in 2008. This was considered a reward for achieving the highest score in the country in a prestigious singing and hearing test. Therefore, since the year 2011, he began to create his own music in the nursery.
And it was precisely this music that made the little boy of those days a great musician of his time. Even at a young age, Jacob knew exactly what was important to him in everyday life. Few musicians have focused so comprehensively and practically hopelessly on music. This particular example, however, shows that full focus on music and its many facets can pay off. Jacob Collier's interpretations and new creations are not based on classical sounds, but on a holistic musical concept for all the senses.
After two passionate years under the sign of music, Jacob Collier made a big first breakthrough in 2013. His form of interpretation of "Don't You Worry bout a Thing" made him one of the most promising young talents in the jazz world of the so popular and unique style.
But it was not to remain only with these successes, which also showed the next years of development. In these years, Jacob Collier increasingly worked together with Ben Bloomberg, who had contacted him via Facebook when he was a student. This resulted in a fascinating live show, which quickly gained in importance in connection with the many interesting videos. With some support, the two managed to set up their own tour and tour the USA together.
Especially the YouTube channel provided Collier with the necessary attention and reputation, which he also knew how to use for his live performances. The new show was characterized at this point by countless loops and loops to create a unique atmosphere around the vocals. Combined with three-dimensional loops on video, the instruments were visually complemented, creating a unique audiovisual experience. So the focus was not only on the modern and unique music, but the whole concept of what was created around the art.
As time went on, the complexity and scope of the new tasks for Jacob Collier increased rapidly. So it was no longer just his own ideas, but also concrete specifications that had to be implemented for important events and functions. For this, the company Beats Electronics turned to Collier in 2015 to develop the music for the campaign regarding the Rugby Union World Cup. As a result, he was responsible for the a cappella version of "Jerusalem," which was subsequently featured on TV before every match.
At the same time, however, in order to devote himself to his own music again, Jacob Collier worked on his first major album in the same year. As a self-made man, Collier took over all the direction and implementation alone, following the style of his YouTube channel. Also for the new tracks, the recordings were implemented directly in the English family home, which was the basis of the entire success. The appropriate title was therefore quickly found with "In My Room".
Despite the rapid success, Jacob Collier remained grounded in the years to come. After going on a world tour in the wake of his new album, he launched a new campaign to support creative artists and musicians at the same time. Together with Patreon, a successful crowdfunding website, many new videos were therefore created on Facebook, Instagram and Twitter, calling for supportive donations.
In this way, Jacob Collier developed into a personality who not only emulates his own successes, but also seeks out and supports new musicians himself. At the same time, the new campaign naturally created many new successes for himself, which was noticeable in the increasing numbers of fans and followers. More special appearances and music pieces followed, which not only helped the music world, but also advanced many other social projects.
Increasingly, musicians are being sought who can also inspire young people. Despite his rather unconventional style, it is already hard to imagine the industry without Jacob Collier's self-made music. With the many funny and appealing videos, the musician has created his own platform, which is the foundation of his future successes.
The evolution from harmless beat to creative links with instruments and sudden changes in speed make the new music so unpredictable. For this reason, there is an enormous creativity in every R'n'B piece, which comes to the fore through the sequence of tones and rhythms. In which direction it goes here in the future, nobody knows so far. Probably not even Collier himself. However, it is clear that with so much commitment to the environment and their own music, many more successes await the very young career.
Even though Collier's musical direction is a rather unpopular style that is little known among young people, the tide seems to be slowly turning. Through the many activities on YouTube, more and more young people are becoming aware of the musician and are impressed. It is not without reason that Jacob Collier is at the top of the musician search on YouTube and is heard daily by many enthusiastic fans.
A look at the musician Jacob Collier therefore shows how a young man devotes himself to music every day and visibly enjoys it. Even today, the musician is a sought-after partner for advertising deals and creative campaigns that usually follow a good cause. It is precisely this attitude and passion for new trends that makes the musician a true role model when it comes to independence and commitment. So the successes are certainly far from limited.
If you want to learn more about very special stories and impressions from the music world, our platform for finding musicians is the perfect place to start. Again and again we are looking for musicians to create joint projects or just to have fun in a group. We see ourselves at this point as a mediator to take you by the hand and present you many new contacts. Exactly in such places new music is created, which is why we support every artist or interested person who is looking for a known or new musician.
Originally published on February 12, 2021, updated on January 7, 2022