Music business and lockdown—has the industry gone digital?
Do you love podcasts? Are you passionate about creating your own contributions for yourself and your listeners? While podcasts are becoming more and more popular, quality and a professional setup are also becoming more and more important. This is where podcast apps come in, allowing you to easily record podcasts directly from your smartphone or tablet. This way, you can even record your podcasts on the go (if you keep a few things in mind). But how exactly can you create podcasts using an app, and which apps are best suited for this purpose? We have the answers for you.
Podcasts offer their users the opportunity to combine information and opinion without the time required for watching TV or reading. For example, a podcast can easily be listened to on the train or on the way to work. Just turn on your phone, plug in your headphones and select the next podcast. At the same time, there is now a considerable selection in the field of podcasts, which means that there is something for every area of interest.
While podcasts provide information on the one hand, they also enable people to quickly share in the lives of famous stars and starlets on the other. This is also the case with musical podcasts. Many musicians now rely on this form of communication to share exciting experiences with their fans. At the same time, musicians remain in conversation in this way, which also ensures awareness outside of the big gigs. In these cases, too, it is important to produce the podcasts with as little effort as possible, but at the same time in high quality.
First of all, it should be said that many professional podcasts are created in a recording studio. However, this does not necessarily have to be the case, especially if you are just starting out in the world of podcasts. In this day and age, many podcast apps already offer the necessary means to record in high quality and meet the requirements of the target audience. In addition, apps are—in most cases—beginner-friendly and do not require a long training period. This way, you can get started quickly.
Another advantage is that they are inexpensive to implement. You save the costs for a recording studio and only pay a small amount for the use of the app. Additional technical knowledge is also not required at this point, which makes the application much easier for the first podcasts.
While podcast creation via app is generally quite straightforward, you will also need some additional equipment on your smartphone. Without a microphone, the audio quality usually falls far short of expectations, which is why a headset with good microphone quality or a special microphone is important. A clip-on microphone can also be useful. This applies both to you and to possible guests who are part of your podcast.
In addition to modern technology, you should also decide on the right podcast app. Both free apps and paid versions with a somewhat larger range of functions are available here for Android and iOS. We can recommend the following apps:
With the podcast app Spreaker Studio you get a great solution for iOS and Android, where podcasts can be recorded, edited, analyzed and streamed. This turns your smartphone directly into a mobile recording studio for new podcasts. While the basic version of the app is free for you, you can unlock additional features and content for a fee.
The Podbean app is suitable for both creating and listening. The basic version is free for both iOS users and Android users and offers holistic recording. You can also use editing and mixing as well as music and other effects in Podbean. Additional, paid functions are also available.
Especially for iOS users, Ferrite offers an exciting basis for podcast creation via app. In the free version, unlimited recording and multi-track editing of audio files are possible at any time. Additional functions, such as editing podcasts longer than 24 hours, can be unlocked for a fee and thus activated directly.
The podcast app Anchor is powered by Spotify and is thus optimized for the creation of in-house podcasts. You can record new podcasts directly on your own channel, adapt them as you wish and share them with other users via Spotify. All functions can be used free of charge both on the laptop and for the smartphone to create new content.
For iOS users, Backpack Studio is a paid, but very effective podcast app for recording, editing and uploading. A one-time fee of €10.99 is required to use the app, and no additional extensions are needed. Only the live streaming function can be added. However, this does not replace an external host.
In order for your podcast to reach potential listeners, you need a suitable host. A host is a provider that helps you publish your podcast on channels like Spotify, Apple Podcasts, and many others. Some of the apps presented here also include a practical hosting function. This is the case, for example, with the podcast app Anchor, through which you can easily make your podcast discoverable across all channels.
Other providers such as Podbean or Chimpify also enable smooth hosting and can be conveniently linked with popular apps. This way, podcasts created with an app can be easily published via external hosts to increase your reach. The higher the quality of your podcasts, the more users your content will reach.
For your podcast to be successful, you need to strike a balance between content and recording quality. For each podcast, think about a topic that might interest your audience. This will help you add depth and excitement to your episodes. The following tips will also add value to your podcasts:
If you want to learn more about creating and optimizing your podcasts, we’ve already given you some basics in our article on “making musical podcasts yourself.” There we show you in more detail how to start your first podcast and what is important for the implementation.
Podcasts are a good choice, especially for musicians, to position themselves outside the big stage and to reach their fans. You can also use your own podcast to increase your reach and at the same time showcase your music perfectly. Right here at mukken, you have the opportunity to exchange ideas with other musicians on interesting topics via our personal ads. This way, you can expect an ever-growing network of dedicated experts who have a clear view of topics such as podcasts and marketing.
Originally published on October 31, 2022, updated on October 31, 2022