Music business and lockdown—has the industry gone digital?
When the term “website” is mentioned, many people first think of the typical online shop. However, it is not that simple, as musicians’ websites show, for example. In principle, websites are a good marketing tool for every area and contribute to better discoverability. Nevertheless, not every website achieves the desired success right away. In this case, the connection between organization and design is required in order to quickly implement qualitatively good and well thought-out approaches with your own website. But what makes websites for musicians successful?
In order to be able to show a digital portfolio, websites make a good impression. They are practically a digital business card for you to refer to your own works and publications. You can also add performances and special news directly to your website. This makes the site a good tool for musicians to give their fans a clear and holistic overview at all times. Updates can also be added at any time.
Another advantage is that visual sections or your own songs can also be integrated into the website. This helps musicians to point out new songs, publish small teasers or announce a live performance. Especially with increasing awareness, it is worthwhile for artists of all kinds to use a digital solution for more presence. So it is not absolutely necessary for fans to scour social media for useful details. A direct call to your website also leads to new information.
The central element of a successful website is always the right strategy. This makes your website a good solution for your own music marketing, so that users don't return to your site just once. One of the most common problems with music related websites is that they are way too general. So there is no recognition value to other sites for musicians, which makes choosing a strategy even more important for you.
The division of your new page is therefore already decisive. Should it only be a one-pager? Or would you prefer a more complex website with several subpages? A classic and at the same time well-structured website for musicians is based on a homepage, an about me section, a music section, and contact information. Here we show you how these areas should be structured
You can let off steam creatively on the start page. There you can integrate all the details that you want to make available to your fans. References to new music, the link to buy new tickets, or exciting news are staples, and of course all in beautiful designs.
In the About Me area it can also be a little more personal. There you go into more detail about your development and the associated career. This is also a great place to highlight the motivation for your music in more detail.
If you want to sell your music directly through the site, you can do so at any time in the “Music” area. It is important that you integrate a connection for possible payments so that your shop always works well. You can also specify songs and musical samples.
The last important area is the contact page. On this you add your contact details so that you can be reached for possible questions and cooperation. If you want to link the contact page directly to the mandatory imprint, this is of course possible without any problems.
At first glance, a website builder appears to be quite simple to create the large amount of content for your own site quickly and appropriately. With most providers, this is already possible without much effort for your own project, whereby the favorable conditions are particularly enticing. What at first glance seems inexpensive for your own website, however, develops into a real challenge in the long run due to annual costs. Therefor, a modular system is not always worthwhile.
If you only want to equip your musician site for a short time and with simple designs, you will definitely find what you are looking for with the common website builders. On the other hand, individual designs are the better choice for individual and unusual pages that create recognition value. While the one-time costs are higher, the added value remains consistently high.
As already mentioned, professionalism is a clear argument for the programmed website. With regard to the design, you can be sure that the content has not been found on any other site before. At the same time, other details of your page can be displayed individually for musicians, which means that your content is individual and makes a modern impression. The following advantages also speak in favor of the specially created website:
Much like your music, designing a professional music site is an art. There are many hours of work behind every design that is difficult to illustrate in a website builder with the necessary attention to detail. A professionally created website for musicians, on the other hand, thrives on their creativity and helps ensure that the quality remains clearly recognizable. In this way, a prior agreement can be used to plan exactly which style the new site should really follow.
The detailed functions for the new music page can also be set variably. If, for example, you also want to sell tickets via your site, you can easily connect it as a shop. This also applies to other products such as CDs or digital downloads, which make your website a good approach to marketing. Don't forget, however, that platforms like Spotify also account for a large proportion of your awareness. New approaches such as musical podcasts can always help you with this project.
Many musicians cannot initially afford an expensive investment in their own site. For this reason, it is important to be well prepared in order to balance financial costs with great attention to detail and with the necessary efforts. This raises many questions for musicians that need to be answered in advance. The following details may help you:
If you have designed your website using a modular system, you will retain access permanently. This not only lets you change the integrated texts, but also embed new pieces and songs directly on the page. This will make your website a good environment for your own music.
A website for musicians thrives on musical accents and details. Therefore, additional songs and your own creations should be present to make your site more attractive. The integration of such media is just as possible as the integration of images, graphics and text.
Image and text are of course not mandatory for your website. Nevertheless, it is worth integrating such details for better discoverability. It is also a good idea to specifically integrate visual and content-related elements to describe important news or to give an impression of your music.
The costs depend on the respective provider for the web design. While you usually pay designers once, there are new costs for website builders every year. Only tasks such as hosting come to you in both cases. It doesn't cost more than 30 euros per year.
Having your own website is a good approach for musicians, regardless of genre or direction. All relevant information can be viewed there both for potential contacts with advertising partners and for our own fans. This makes your own site a good solution for your marketing, in order to present yourself well in addition to the usual platforms. New contacts with other musicians can also relieve you of this step. Convince yourself of this from our contact ads for musicians, which we offer you here at mukken.
Originally published on July 14, 2022, updated on July 14, 2022